Email marketing is the use of email within marketing efforts to promote a business’s products and services. It is a form of marketing that can make customers on your email list aware of new products, discount, and other services. It can also play a pivotal role in marketing strategy with lead generation and also be a softer sell to educate your audience on the value of your brand or keep them engaged between purchase.
When people want to grow their brand or sell stuff, email marketing is one of the most popular and effective tools around for marketing campaigns.
Email Marketing will help to fulfill :
Conversion(selling products and services)- we can send an email marketing campaign to our subscribers to drive sales.
Other email marketing techniques known to increase conversion rates include:
Other email marketing techniques known to increase conversion rates include:
• Emailing a discount or special offer -( birthday, anniversary emails, welcome emails, reengagement emails)
• Abandoned cart emails – ( triggered whenever a visitors abandoned a cart at our online store)
Its let’s us reach someone directly. It’s one-to-one communication at its best. And besides, people don’t just let anyone into their inbox these days. It’s curated space reserved for favorite brands and publications.
One of the major benefits of Email marketing is its scalability. This means that emails can be send to a large number of recipients for a relatively low cost ( compared to other marketing channels).
Email drives customers loyalty at every stage of the buyer journey; lead-nurturing, conversion, onboarding, retention. We can create newsletter content so good that subscribers will be waiting for it to arrive each week.
Email marketing is a fully grown and well-used tactic for business promotion via emails.
