Search engine advertising is one of the most popular forms of Pay Per Click. It allows advertisers to bid for ad placement in a search engine’s sponsored links when someone searches on a keyword that is related to their business offering. Every time our ad is clicked, sending a visitor to our website, we have to pay the search engine a small fee. A lot goes into building a winning Pay Per Click campaign: from researching and selecting the right keywords, to organizing those keywords into well-organized campaigns and ad groups, to setting up Pay Per Click landing pages that are optimized for conversions. Google Ads is the single most popular Pay Per Click advertising system in the world. The Ads platform enables businesses to create ads that appear on Google’s search engine and other Google properties.
Advantages of Pay-Per-Click
- Supremacy on your budget.
- You only pay for visits you receive.
- Excellent optimization possibilities.
- The ads reach the targeted audience.
- Visual information about performance of the advertisement.
- Determine where and at what time your ad will be published or shown.
- Accomplish good positioning and visibility of your post.
Generate leads at low costs because Pay Per Click marketing allows you to reach leads and prospects when they’re researching and looking to buy, it’s a highly effective way to bring interested visitors to your site.
